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It's crazy
until it isn't

Getting people to stop is easy.
The fun part is making them stay.

“Crazy” ideas that weren't so crazy after all Scroll sideways →

Beer pong played with Jamba turmeric and wheatgrass shots

Jamba · Mobile tours

We put beer pong
on a Bronco.

Guests stayed 7+ mins.

Three guests appearing to stand on the ceiling around a café table

NutriBullet · Fleet rental

We wanted guests to flip for the blender.

So we bolted a kitchen to the ceiling.

Two guests with skateboards at the Liquid I.V. step and repeat

Liquid I.V. · Food & bev

Electrolyte powder is not a cocktail ingredient.

Five drinks say otherwise.

A Kansas City fan in a giant ring hat drinking at the Peelz truck

Peelz · Events & sponsorships

Nobody brings fruit to the tailgate.

We brought a whole truck of it to Ford Field.

The Urban Decay Breaking Nudes Airstream at Irvine Spectrum, under the ferris wheel

Urban Decay · Engagements

Sample sizes exist
for a reason.

We ignored it.

Impressions are what
you hope happened.
This is what
actually happened.

Proof of Attention

Stadiums & tailgates4,358 hrs

Campus & retail1,825 hrs

Sampling & giveaway490 hrs

Subtotal6,673 hrs

Deliveryin person

Paid inattention

Digital buys glances.
We buy conversations,
with product in hand.

Thank you for stopping.

Days of undivided attentionThat's 9+ months of face time

Guests engagedPeople who stopped for 30
seconds or more

“Skip this ad” clicksIRL beats URL

Measured via Popjoy Impact Intelligence data tracking

You don't need
a crazy idea.

That's our job.

Or just say hi hello@popjoyexp.com (424) 353-5351